We craft fragrances
that are natural, and refined, to elevate everyday
life

Artisan scents from nature

Aura website image
Aura website image
Aura website image
Aura website image

Our fragrances

Customer quote portrait

are made

from botanical ingredients

Customer quote portrait

Like sage,

driftwood, cedar

and wild

Customer quote portrait

bergamot

Aura featured product
Aura Reed Diffuser
From $
89
Aura featured product
Aura Eau de Parfum
From $
145

Scents that care

Natural ingredients
100% plant-based oils
01
Designed to endure
Cruelty-free & vegan
03
Handcrafted with care
Lasts up to
6 months
02

People stories

@Sophia Laurent
The Sage & Driftwood diffuser has completely transformed our living room. The scent is subtle yet captivating — guests always ask what it is. It lasts for months and the design is beautiful enough to display proudly.
@Elena Marchetti
I bought the Aura perfume as a gift and ended up keeping it for myself. The fragrance is so unique — warm, earthy, and sophisticated. It transitions beautifully from day to night. Absolutely love it.
@James Whitford
The sculptural bottle is a work of art on its own. But the scent inside is what keeps me coming back. Cedar and bergamot notes create this incredible warmth that lingers all day. Five stars.
@David Chen
The design of the diffuser is just incredible. It smells so fresh and clean. Highly recommended to anyone who wants their space to feel elevated.

A few words about us

Aura team member portrait
Lena Moreau
Founder, Creative Director
“We believe fragrance should feel effortless while honoring the natural world”
Aura is a direct-to-consumer fragrance house that celebrates the art of scent. All Aura products are crafted to transform everyday spaces into sensory retreats, with a lighter impact on the planet. Supporting your rituals of rest, renewal, and well-being.
Aura team member portrait
Marc Oliver
Master Perfumer
“Every scent tells a story of the earth it came from”
We know the world doesn’t need another fragrance. But we believe it deserves a more honest one. So, we’ve taken years of botanical research and artisan craft and distilled it into something meaningful. Our passion for nature and design compels us to create scents of real depth, to unearth and nurture raw ingredients, to create fragrances that surprise and linger.

Aura stories

The Art of Botanical Blending

Since founding Aura in 2021, our focus has been on crafting beautiful, purposeful fragrances for the home and body. Scents designed with intention, carefully considered for well-being and mood, from sustainable botanicals, and to linger in your life for a long time.

We’re excited to announce our newest scent collection launching this fall, inspired by coastal landscapes and wild gardens.

From Garden to Glass: Behind our Sage & Driftwood Collection with perfumer Marc Olivier

Our signature Sage & Driftwood scent was born from a trip to the coastlines of southern France. We spoke to perfumer Marc Olivier about the inspiration, the ingredients, and the role sustainability played in every decision along the way.

People: At home with Yuki Tanaka — her scent rituals and life in Kyoto

Yuki Tanaka has an eye for balancing simplicity and sensory richness in her home in Kyoto, Japan. We chat about her daily scent rituals, the connection between space and fragrance, and her life as an architect and wellness advocate.

People: We chat to Amara Osei about her fragrant home, her self-care rituals, and her love of botanicals

Based in London, Amara has created a home filled with warmth and scent — layered, intentional, and deeply personal. We ask her about her fragrance philosophy, her favorite Aura products, and her journey as a wellness content creator.

Aura wins Wallpaper* ‘Home Fragrance of the Year 2023’

Our Sage & Driftwood reed diffuser has been awarded ‘Home Fragrance of the Year 2023’ by Wallpaper* — the world’s most influential design and architecture magazine.

Pretty much everything about our fragrances was crafted with the Earth’s health in mind

We plant one tree for every order placed worldwide
Shop now
FAQ section illustration
Does Aura offer a satisfaction guarantee?

Yes, we offer a 30-day money-back guarantee on all our products if you're not completely satisfied.

How long do the reed diffusers last?

Our reed diffusers typically last between 3 to 4 months, depending on the temperature and humidity of the room.

Where do you ship?

We ship worldwide! Please check our shipping policy page for specific countries and delivery times.

How much is shipping?

Shipping rates are calculated at checkout based on your location and the weight of your order. We offer free shipping on domestic orders over $50.

How long will it take for my order to arrive?

Domestic orders usually arrive within 3-5 business days. International shipping can take between 7-14 business days.

How do I track my order?

Once your order is shipped, you will receive an email with a tracking number and a link to monitor your delivery status.

Are Aura products cruelty-free and vegan?

Absolutely. All our fragrances and products are 100% vegan, cruelty-free, and crafted with natural ingredients.